In March, a new mobile application for purchasing insurance – Intersafe is to be launched. A clients of the app will be able to compare offers from various insurers and buy a policy. They will also use it to report the damage online. As the creators of the app convince, it is enough to take pictures of the car and mark in the form what was damaged .
The operating model of a company that does not plan to earn on motor insurance, but only on other insurance products that will be added to the application over time, is particularly interesting. As a result, Intersafe will be able to offer customers interested in purchasing third party liability insurance lower premiums than its competitors.
The car owner will be able to additionally benefit from recommending the application to new users. A customer who registers with his name and phone number will receive access to a special panel in the application. There he will find a code generated for himself, which he will be able to pass on to other people interested in the service. For each insurance contract under which his code is provided, he will receive a voucher with a value exceeding even 10 per cent of the policy price.
On the other hand, the main source of Intersafe’s revenue is to be the sale of additional insurance, such as other property and travel insurance, or even smartphone display insurance. Their purchase will be automatically offered to customers when they may need it, which is to be possible thanks to the artificial intelligence mechanisms embedded in the app. Users will be informed about the possibility of purchasing insurance by push notification, SMS or e-mail.
The startup will act as an insurance multiagent. It has already signed contracts with companies such as Generali, Uniqa, TUZ and Wiener, and is finalizing talks with Ergo Hestia. It also plans to establish cooperation with other insurers. After starting in Poland, Intersafe intends to try its hand at other markets as well. The Baltic countries are to go first.
